Drive Solutions to Marketing Problems with Professional Writing

Jan 24
2013

professional-writingIronically some of the most boring writing is written about the writing itself.

But here lies the cure, before clearly communicating the relevant message, professional writing should interest the audience, or better yet deliver value plus the pathos to get readers completely mesmerized.

This is why to achieve its goals, marketing communications relies on the following:

Key Writing Principles
AIDA Model

Professionally written content should not reflect as much personality of the writer but that of the audience.

More so, writing for different purposes dictates writing with dissimilar styles. For instance, keyword-rich copywriting for search engines is unlike fact-based reporting for a press-release. And assertively promotional tone of a direct marketing piece, or a brochure, for the the most part communicates less subtly than native content or an editorial or an advertorial.

Above all, the promotional channels should always carry the same strategic messaging. And since the medium shapes the experience of its audience, “the medium is the message” in other words, the best results can be achieved with an ongoing Integrated Marketing Campaign.

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