5 Critical Factors in Mobile Search Engine Optimization

Aug 16
2012

Mobile SEO does for mobile what traditional SEO does for PC’s.

The following mobile-specific recommendations complement traditional SEO techniques to extend the presence of web content into the mobile realm:

Adopt Responsive Web Design

In short, responsive web design automatically adjusts page content to browser height to width ratio. Web masters who manage web content according to responsive web design principles generally don’t need to create a separate mobile portal. Because for the most part the same content indexes and displays equally well across multiple desktop and mobile platforms. Therefore, given the main content structure and URLs stay intact many traditional SEO accomplishments remain conserved.

Avoid Format Limitations

Although responsive web design brings about major liberations some format limitations between competing mobile technologies still exist. Namely, Flash rendering issue on iPhone and iPad devices that prohibit Adobe Flash format to display on Apple phones and tablets. By avoiding Flash content, mobile marketers bypass any resulting search engine page rank penalties for diminished user experience. Prioritize complete and efficient loading of content.

Use Geo-Location Guidelines

Vast majority of mobile search queries occur on-the-go with a strong sense of urgency for locally-based information. Properly leveraged geo-location can be a real boon for foodservice, retail and professional services because mobile user proximity becomes an extremely positive mobile search engine ranking factor. Business websites that prominently feature physical location address and appropriate geo-tags in the meta geo-location script settings, outrank unmarked pages really well.

List In Local Directories

Because the content in most local directories is tagged according to specific geography, associating any site with a data cloud of local listings signals to search engines website’s attribution to a specific community. Key local listing directories include: Citysearch, TripAdvisor, Yahoo! Local Merchant, Yelp, Yellow Pages, Super Pages, Scott’s Directories, Ask Business Search, Kijiji, Craigslist, 411.ca, Ziplocal, Bing Local Business Centre, DMOZ, and Google+ Local among others.

Promote Social Sharing & Reviews

High number of reviews on local listing sites like Yelp and Google+ Local qualify certain sites in context of similar items over others. Main search engines index this feedback. Similarly, maximizing exposure on such social networks as Facebook and Google+ adds credibility to truly engaging content on Microsoft Bing and Google Search respectively. Recent consolidation of Google Places, which offered free local directory listings, with Google+ Local further cements any role of social networking in mobile search engine optimization.

Successful momentum of any mobile search engine optimization program clearly hinges on critical factors specific to mobile media.

Optimizing for keywords in predictive-search categories keeps marketers relevant to their target market niche.

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