How to Harness Real Control with an Effective Business Plan

Jul 17

First and foremost, a well put-together business plan provides a blueprint for running a profitable business.

Secondly, it is a factually verifiable instrument for obtaining necessary financing in exchange for Return On Investment (ROI), and often, additional terms.

Not the least, a business plan is a marketing document, which if created with proper tone of voice, including easy-to-follow structure plus enticing visuals, should motivate the reader to act in covered venture in an intended way.

Structure of any comprehensive business plan normally includes the following:

  1. Overview – Executive Summary, Financial Highlights, Marketing Mix (4p’s)
  2. Products; Services – Description of Firm’s Products, Services, Solutions
  3. Company – Mission, Highlights, Ownership Structure, Summary of Project’s Scope
  4. Research – Market Analysis Summary, Customer Profile, Buyer Decision-making Process, Identification of Potential Demand, Market Segmentation, Choosing Right Target Segmentation Approach
  5. Strategy – Deriving the General Strategy, Five Forces & SWOT Analyses, Attaining Competitive Advantage(s)
  6. Marketing – Marketing Plan Summary, Competitor Analysis, Marketing Strategy, Sales Strategy, Implementation Plan
  7. Operations – Core Business Policies, Personnel Plan Summary, Timely Personnel Plan, Organizational Charts, Job Descriptions
  8. Financials – Financial Plan, Sales Forecast, Capital Requirements, Model Assumptions and Parameters, Financial Projections, Selected Financial Ratios, Sensitivity Analysis, Project Risks and Warranties
  9. Appendices – Financial Statements, Marketing Plan, Project Implementation Plan, Twelve-month Personnel Plan

Delivering proper data and analysis on each of the aforementioned sections and sub-sections puts forward a professional document.

Average size of an effective business plan is around 60-90 pages — a manageable length from reader and writer perspectives.

Need a professional business plan developed with great precision? Feel free to contact me anytime.


One Response to “How to Harness Real Control with an Effective Business Plan”

  1. The Full Value of Ongoing Competitor Analysis « Andre Bach says:

    […] After all, opponent surprised is already half beaten. For more  information on pro-active business planning, check out the overview of professional Business Plans. […]

Leave a Reply