5 Mobile Marketing Channels for Which to Optimize Your Brand

Jul 07
2014

mobile-marketingMobile technology could have been passed down to us straight from Prometheus, his modern day handle, however, most likely would have been Steve Jobs…

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Balancing Act of Customer Relationship Management (CRM)

Jun 04
2014

crmEffective Customer Relationship Management, or simply CRM, rests on three critical pillars: process, software and integration.

All three components are mutually inclusive and each should be planned and implemented with the other two in mind.

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Decoding Positive and Negative Forces of Public Relations (PR)

May 21
2014

newsJust like in advertising, the goal of public relations is to get proper message in front of the right people at the right time.

Unlike in paid promotional discipline of advertising, however, PR communicates to the media reporters, journalists or editors something valuable, which they broadcast or publish in their publications or channels for free.

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Key to Unlocking More Opportunities with Web Analytics

Apr 06
2014

web-analyticsWeb analytics power web marketing with real-time and near-real-time intelligence to drive performance, plan strategy and scale results.

The two main web analytic applications currently dominating the market are Adobe Analytics (previously Omniture) within paid systems and Google Analytics among free platforms.

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Sort Out Complexity with Professional Marketing Management

Mar 07
2014

Marketing manager plans, leads, controls and organizes firm’s marketing activities to achieve marketing goals by executing strategic concepts and the overall marketing plan.

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